2024-2025 Board of Directors

The Louisa County Chamber of Commerce's Board of Directors is a dedicated group of up to 15 members, with a minimum of nine members, ensuring a robust and dynamic leadership team. Approximately one-third of the Board is elected annually, each serving a three-year term to ensure continuity and fresh perspectives.

Our Board holds the vital responsibilities of governing and setting policies for the Chamber. They oversee the Chamber's property, manage its finances, and direct its overall affairs, ensuring that we remain true to our mission of strengthening and enhancing the local business environment. Through their leadership, the Board of Directors shapes the future of Louisa County's business community, advocating for growth, collaboration, and innovation.

Executive Committee

Casey Hollins</b><br /><br />
Rappahannock Electric Coop

Managing Director, Communications and Public Relations.

Casey Hollins, Chair

Casey Hollins is an award-winning, nationally recognized communications professional. As the Managing Director – Communications and Public Relations for Rappahannock Electric Cooperative, Casey leads a diverse and highly-skilled communications and public relations team that strategically shapes member experiences at the Cooperative. Casey is an influential, results-oriented, and forward-thinking leader skilled at developing and executing effective messaging, campaigns, and communication strategies that deliver results, improve awareness, and increase overall customer satisfaction and engagement. Casey and her team have the exciting responsibility of implementing effective communications and community engagement strategies that connect, engage and inspire.

Prior to becoming Managing Director, Casey spent nearly a decade as REC's Communications Specialist and then Director of Communications and Public Relations. Casey is also a volunteer for Lake Anna Rescue, Inc. where she co-leads their annual fundraising campaign, the Lake Anna Rescue Lifesavers Challenge. She is a lifelong resident of Louisa County and has supported a variety of non-profits through volunteer work and fundraising efforts. Casey and her family reside in Louisa County.

General Manager

Melanie Baker, Vice Chair

Melanie Baker is the award-winning General Manager of Shenandoah Crossings Resort, where she has consistently demonstrated unparalleled leadership and innovation in the hospitality industry. With extensive experience and a strategic vision, Melanie has transformed the resort into a leading destination, achieving remarkable improvements in guest satisfaction and financial performance. Her dedication to excellence is highlighted by national awards, including the “Dollars & Sense: Best Financial Performance of Company” and the “Outstanding Achievement in Hospitality – Tier 5 Resort of the Year.”

Beyond her role at the resort, Melanie is a passionate advocate for community development and tourism. She has been instrumental in supporting the Louisa County Chamber of Commerce and local businesses, contributing significant resources to community projects and playing a key role in the revitalization of Main Street Louisa. Melanie's commitment to sustainable tourism and her active involvement in the Louisa County Tourism Council underscore her dedication to enhancing both the local economy and the visitor experience.

<b>John Pope</b><br />Cooling Pond Brewery

Owner & Master Brewer

John Pope, Treasurer

Scott Jefferies </b><br />Piedmont Virginia Community College

Vice President for Finance & Adminstrative Services

Dr. Scott Jefferies, Secretary

Dr. Scott L. Jefferies has more than 24 years of leadership, administrative, and teaching experience. Prior to joining Piedmont Virginia Community College as the Vice President for Finance and Administrative Services in April 2023, he served as the Associate Vice President of Finance at Wytheville Community College in Wytheville, VA. Prior to joining Wytheville Community College in November 2021, he was the superintendent for Wythe County Public Schools, serving in this leadership role beginning in July 2018. He previously served as the superintendent for Lexington City Schools in Virginia from 2015-2018. Dr. Jefferies also has experience as an adjunct professor, assistant superintendent, supervisor of secondary schools, high school principal, middle school principal, elementary school principal, high school assistant principal, and secondary math teacher. Dr. Jefferies has a bachelor's degree in Mathematics from Mount Union College; a master's degree in Sports Management/Physical Education from Old Dominion University; an education specialist degree in Educational Leadership and Administration from George Washington University; and received his doctorate in Educational Leadership and Policy Studies from Virginia Polytechnic Institute and State University.

Directors

Ron Bricker

Fluvanna/Louisa Housing Foundation

Jason Devillier

Charlottesville Albemarle Airport Authority

Philip Gould

Blue Ridge Bank

Andi Johnson

van der Linde Recycling & Container Rentals

Jack Manzari

Spring Valley Farm

Sarah Marshall

Dominion Energy

Nate Wash

Haymaker Auto Repair

Valerie Washington

Piedmont Regional Education Center

Executive Director

Tracy Hale Clark

Tracy Hale Clark has been the Executive Director of the Louisa County Chamber of Commerce and the Louisa Forward Foundation since February 2019. With over 30 years of marketing experience, Tracy has significantly enhanced the Chamber's impact and reach. Under her leadership, the Chamber has seen substantial growth in membership and nearly doubled its annual budget through improved programming and grants.

Tracy was instrumental in creating the Louisa Forward Foundation, a 501(c)(3) supporting Chamber initiatives. Her efforts have revitalized Louisa County's business landscape through impactful partnerships and notable achievements.

She also serves on the Board of Directors for the Virginia Association of Chamber of Commerce Executives (VACCE) and was appointed to the Louisa County Tourism Advisory Council. Tracy has held roles as director, treasurer, and currently serves as Secretary for VACCE for 2024-2025. In August 2023, she was named Chamber Executive of the Year by VACCE, recognizing her exemplary performance in Chamber management.

Tracy’s dedication to community development and her strategic leadership continue to drive positive change in Louisa County.

Quick Links

540.967.0944

info@louisachamber.org

Louisa County Chamber of Commerce